Case #1: Fighting Stereotypes

This is one of the many sports teams with Native American mascots

Before the Native American civil rights movement, there were many stereotypes about Native Americans that dominated the media. For example, sports teams like the Redskins used Native Americans as mascots. In movies, the American Indians were always portrayed as ignorant and evil while the white cowboys were the "good guys." Tobacco companies used Native Americans in logos that many Native Americans found offensive. Children learned about the first Thanksgiving without learning about the reality of how Native Americans had taught the original pilgrims how to farm.

Native Americans began protesting these stereotypes. They wrote letters to film companies asking for a change. They created protests in front of sports venues. At several universities, Native American groups burned symbols of offensive mascots. In addition, many Native American artists fought back and created their own art and imagery as well as music and movies that celebrated their rich heritage. These helped combat the stereotypes that had previously existed.

1. How had America used stereotypes to marginalize, demonize or assimilate Native Americans?
2. What methods did Native Americans use to fight back? Which ones were the most effective, in your opinion?
3. Do you feel that Americans still have negative stereotypes toward Native Americans?